As one of the art leads I was tasked with developing a look and feel for the UI that was fun and thematic to the franchise we where creating.
![UI Look Dev](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/7fc6c358-52be-48a1-bf22-846e1d86fb17_rw_1920.png?h=dfd33278f3a7213bc46825c5b786ead6)
UI Look Dev
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/d6f216ed-0562-4045-9aef-e710af40560a_rw_1920.png?h=da2c0ea19f9e3a91978fc49b9e4a4a18)
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/a72b0ac7-b746-442a-9139-6b000c66270a_rw_1920.png?h=17eaab5e80899534b720b67d42c380e1)
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/4bfb62c1-e5b2-4083-be76-61f780422549_rw_1200.png?h=02716e8e6c42beaa3329ff113630002d)
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/e6fabf09-a170-449d-bd97-79f257905acb_rw_1920.png?h=297188fd9e14db6e487bd64849744abc)
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/07c78d66-ec3c-49ee-ae9f-28debf20f002_rw_1920.png?h=d2a1caebbd7c0d7ce75b8adb1fff7f94)
We wanted a way to show players what levels and worlds they could look forward to. I thought conveying this as a postcards from that place would be a fun and inviting way to do it. I created photoshop templates and text layer styles that could be easily edited by anyone and maintain a cohesive look.
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/fa1dd117-f02b-4061-b39b-ed19ce47e4a5_rw_1920.png?h=88e729fa020a6c86dbd128f61213d3e3)
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/2f868134-38b3-4410-a94d-19e7b3c12579_rw_1920.png?h=0099f1c310fda40f7912865734d91251)
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/7aa4425c-7090-4aef-8614-04c64c514bc7_rw_1920.png?h=d688d92ad672118c637797f8e3cb36e6)
App Icon development and market testing.
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/b2cc1026-192c-4871-b913-9598976178dd_rw_1920.png?h=a4ce4ad32f033c0593f5ae7598070241)
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/690987c8-d906-47c5-8918-84e16c0355e2_rw_1920.png?h=6829e6d2fd92e0281c78b9dbbae0b6a8)
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/2883873e-30b2-48e7-a98c-26588d00e13b_rw_1200.png?h=0e599de09837895f5c3dd1586fa27c7c)
Some of the many event banner templates I created for the different features in the game.
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/27f7a4f3-0821-4341-80ae-c549e5a25b4d_rw_1920.png?h=5e52a7c46d23a6f564fbccffa1a97a43)
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/34520e1e-858d-4214-8a42-79dc2e3371ad_rw_1920.png?h=e87d4ab8a6fc6796d467e6fcb22b07a7)
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/65133698-5a90-49fd-870e-bda650990121_rw_1920.png?h=7e6055265ed6a7b9f410a3a3592777d6)
![](https://cdn.myportfolio.com/cd44cb1efcf1e1ca31e0da9fa94d3b12/0cdd1509-3689-49d0-b589-1059ebcea2d9_rw_1920.png?h=cba298ce96ed87edc1fe3d4c95292e04)